Wilson Choi

Inspired by the spirit of teenage rebellion, REDEMPTIVE is an urban wear label founded in 2018 by designer Wilson Choi and created for a new generation. By fusing fashion with technology such as innovative bonding materials and performance-focused fabrics to create different design possibilities, every piece has its own story to share, with silhouettes that summon bravery and inspire wearers to break through classic style boundaries. REDEMPTIVE was named one of the ‘TRANOÏ x Not Just a Label 10 Take Ten’ top 10 emerging menswear labels at Paris Fashion Week in 2019, and was the only brand in Hong Kong to be a finalist for the YU PRIZE Creative Award at Shanghai Fashion Week 2021, and got the CENTRESTAGE Elites 2023.