Mass Luciano

MASSBRANDED is a high-end streetwear brand for men who want to dress casually without dressing down and was founded by designer Mass Luciano. It combines structured designs with a graphic sensibility to create pieces that enhance the male form and make you stand out. The brand is on a continuing mission to be an influential voice in fashion while working exclusively with retailers that share their vision. MASSBRANDED is designed and manufactured entirely in Hong Kong.

Designer Mass Luciano was born in Puerto Rico and studied at the Fashion Institute of Design and Merchandising in Los Angeles. He has worked in the fashion industry for 15+ years, designing for international brands including Guess, Rock & Republic by Victoria Beckham and Lee Jeans. In 2016 he decided to launch his menswear line, MASSBRANDED in Hong Kong and the following year won Lane Crawford’s Creative Call-Out -‘The Next New’ Best New Menswear brand.