Established in 2010 by award-winning designer Aries Sin Mei-Yuk, MODEMENT is a Hong Kong-based fashion label that pioneers gender-neutral, sustainable and fluid fashion. The brand adopts a zero-waste approach to creation, with all garments made in Hong Kong from natural, sustainable materials. Since the first collection debuted at Hong Kong Fashion Week in 2013, MODEMENT has been showcased at Milan Fashion Week in 2017 and Paris Fashion Week in 2018.